GTM Works - an Apollo.io Certified Agency Partner

Turn Your Website Visitors Into Outbound Pipeline

Your website is already generating interest. Most of it goes unidentified. We activate Apollo.io's Inbound add-on to de-anonymize that traffic, identify the right contacts, and route them into personalized sequences, all inside Apollo.io.

See how Reputation Prime uses signals → See Pricing →

The Opportunity

Your Warmest Leads Are Already on Your Site

Someone visiting your pricing page or case studies is already curious about what you do. They're higher intent than any cold contact on a purchased list - and most companies let them leave without ever knowing they were there.

First-party signal-based outreach changes that. We identify the companies and contacts visiting your site, qualify them against your ICP, and route them into personalized outreach sequences while the intent is still fresh. For the step-by-step version, see our two-part Apollo.io tutorial: Website Visitor ID Part 1 and Part 2 - workflows with sequences.

What This System Does

Identifies anonymous visitors at the company level (global) and contact level (US)
Matches visitors to your ICP criteria automatically
Routes qualifying contacts into Apollo.io sequences
Personalizes outreach using the pages they visited
Notifies your team in Slack or your CRM in real time
Suppresses visitors already in active sequences
Captures form fills with full Apollo.io enrichment

The System

How First-Party Signal Outreach Works

Activate Apollo.io Inbound

We add the Apollo.io Inbound add-on to your account, install the visitor tracking script on your site, and configure domain tracking. Setup is fast because it's all native to Apollo.io. No third-party pixel, no integration layer.

Qualify and Enrich

The identified company is matched against your ICP criteria - industry, employee size, geography, and any other filters. Qualifying companies get enriched in Apollo.io to find the right contact and verify their data.

Route to Outreach

Qualified leads get added to an Apollo.io sequence built specifically for site visitors - with messaging that acknowledges their interest without being creepy. Suppression logic prevents duplicate outreach. See the pattern in our Apollo.io workflow examples.

Signal Sources

What We Track and Why It Matters

High-Intent Pages

Pricing, case studies, demo requests, and feature pages indicate strong buying intent. We configure triggers based on which pages a visitor hits - not just that they showed up on your homepage.

Repeat Visits

Someone visiting your site multiple times is more likely to be actively evaluating your solution. We can configure thresholds - trigger outreach after two visits, or only on the third return within 30 days.

Time on Site

A visitor who spends 8 minutes reading your case studies is more valuable than someone who bounced in 10 seconds. We use engagement depth as a signal for qualification.

ICP Matching

Not every site visitor is worth reaching. We layer your ICP criteria on top of the identification data - so only companies that match your target profile get routed into outreach. No spray-and-pray.

Deliverables

What's Included in the Setup

Apollo.io Inbound Activation

We add the Inbound add-on to your Apollo.io plan, install the tracking script, and configure domain tracking across all your relevant properties. No third-party pixels to maintain.

ICP Qualification Logic

Custom filters built around your ICP - industry, employee size, geography, and role criteria. Only qualifying visitors get routed to outreach.

Apollo.io Visitor Sequence

A dedicated sequence with messaging designed for site visitors - acknowledging their interest without being intrusive. Includes suppression logic to prevent duplicate outreach.

Form Enrichment Setup

We configure form enrichment so every form fill gets the full Apollo.io data appended, including hidden fields for routing and qualification.

CRM and Slack Routing

Real-time notifications to Slack and CRM entry for every qualified visitor. Sales team gets the context they need to follow up manually if the automated sequence gets a reply.

Reporting Dashboard

Visitor volume, qualification rate, enrollment rate, and sequence performance - so you can see how the system is performing and where to tune it.

Pricing

What This Costs

The Apollo.io Inbound add-on is $119/team/month, billed annually, paid directly to Apollo.io. We can also run it for you as part of a done-for-you Apollo.io managed service with GTM Works, where the add-on is bundled into the engagement.

See full setup and managed services pricing →

Frequently Asked Questions

How many visitors can actually be identified? +

With Apollo.io Inbound, you get up to 50,000 company-level identifications per month globally and up to 10,000 contact-level identifications per month in the US. Actual rates depend on your traffic volume and visitor geography. We'll review your analytics before recommending a setup.

Is this compliant with GDPR and privacy regulations? +

Apollo.io Inbound operates within applicable privacy frameworks. GDPR compliance depends on how you collect consent and process data. We advise on configuration to stay within compliant use cases, but recommend consulting your legal team for final sign-off on approach. For the broader context on visitor identification, see how to identify B2B website visitors for sales follow-up.

Do I need significant website traffic for this to work? +

You need enough traffic to generate a meaningful number of identified visitors each week. Sites with fewer than 500 monthly unique visitors may not see enough volume for this to move the needle. We can review your analytics before recommending this service.

How does this work alongside existing cold outreach? +

Very well. The suppression logic we build prevents the same contact from being enrolled in both a cold sequence and a site visitor sequence simultaneously. This keeps your outreach coordinated and avoids duplicating contact. See automating outreach with Apollo.io workflows for how the coordination piece works.

How long does setup take? +

Typically 3-4 weeks from kickoff to first qualified leads routing into sequences. Pixel installation is fast. Most of the time goes into building and QA'ing the qualification logic, sequence, and automation workflow.

Ready to Convert Your Site Traffic Into Pipeline?

Let's look at your current traffic, your ICP, and how a first-party signal system would fit into your outbound motion.

Get Started

Still exploring?

See the Reputation Prime case study →See Pricing →See the Custom AI Lead Engine service →