GTM Works - an Apollo.io Certified Agency Partner 
Reputation Prime
Santa Monica, CA, USA
Turning Negative Reddit Threads Into a Steady Stream of High-Intent Opportunities
Custom AI Lead EngineApollo.io SetupEmail Infrastructure
Get Results Like These At a Glance
Industry
Reputation Management
Size
6 employees
Country
USA
Services
Custom AI Lead Engine, Apollo.io Setup, Email Infrastructure, Signal-Based Outreach
Timeframe
Ongoing
Status
Active
The Challenge
Reputation Prime offers a Reddit content removal service for brands and founders. Their best lead signals were buried in the exact problem they solve: negative Reddit threads about real companies. But finding those signals meant manually scanning Reddit, copying company names into spreadsheets, or paying a VA to do the same thing.
It was slow, fragile, and missed most of the opportunity.
What We Built
- Custom AI Lead Engine that continuously scans Reddit for negative brand and keyword mentions tied to real companies
- Sentiment scoring and relevance filtering so only high-value accounts make it through. The volume of negative Reddit mentions is enormous. The job was filtering to the ones that actually convert
- Automatic sync of qualified accounts into Apollo.io with custom fields carrying the Reddit context (thread link, sentiment, keyword matched)
- Full email infrastructure: domains, warmup, deliverability monitoring
- Signal-based outbound sequences that reference the actual Reddit situation at the account level. Every email feels relevant because it is, not spammy or generic
- Dynamic variables at the account and contact level so personalization scales without manual work
Results
- 30+ positive replies and new opportunities per month
- Volume and reply rates trending upward over time
- Replaced manual Reddit research with a predictable pipeline feed
- Sales team spends time talking to buyers who already know they have a Reddit problem and are ready to solve it
- Still running today
Related Services
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