GTM Works - an Apollo.io Certified Agency Partner

Get the Most Out of Apollo.io

Whether you're setting up Apollo.io for the first time or already using it and leaving pipeline on the table, we build the full system. ICP, personas, sequences, deliverability, and integrations, configured to actually drive results.

What We Do

Apollo.io Done Right, For Where You Are Today

Apollo.io is powerful, but most teams use 20% of it. Configuration decisions made early, or never revisited, affect results for months. We start with your ICP and work backward through every setting so each component supports your actual go-to-market motion.

This service covers the full Apollo.io build or rebuild: account structure, targeting, sequences, deliverability, and reporting. You get a working system and a trained team, not just a configured tool.

Who This Is For

Two Paths In. Same Outcome.

Already Using Apollo.io But Not Seeing Results

You've got Apollo.io running, but reply rates are flat, deliverability is shaky, or you never got past the basics. We audit what's in place, rebuild what's broken, and activate the features you're paying for but not using. Most teams use a fraction of what Apollo.io can actually do.

Common signs this is you: low reply rates, emails landing in spam, sequences that haven't been updated in months, no CRM sync, no buying intent topics configured, Apollo.io seat sitting idle.

Picking Apollo.io For the First Time

New to Apollo.io and want it set up correctly from day one. We help you select the right plan, configure the account from scratch, and get your first campaigns live in 4 to 6 weeks. Start your Apollo.io trial here →

Common signs this is you: currently prospecting manually or with spreadsheets, evaluating Apollo.io against other platforms, just signed up and need help building it out, upgrading from a basic cold email tool.

Both paths land on the same deliverables below. The difference is where we start.

Deliverables

What's Included in the Setup

ICP Definition and Account Targeting

We define your ideal customer profile using your historical wins, product positioning, and market signals. Then we build company saved searches with the right industry sub-verticals, employee ranges, geographies, and buying intent topics.

Persona and Title Targeting

We build personas in Apollo.io with correct job title includes and excludes, management level ranges, departments, and employee size filters - so your sequences reach decision-makers, not gatekeepers. Deep dive: using personas to personalize sequences.

Email Sequence Build

Multi-step sequences with the right timing, variable mapping, A/B subject line variants, and reply-to-thread follow-ups. We write the copy or refine yours - and QA every variable before launch.

Email Deliverability Foundation

Domain configuration (SPF, DKIM, DMARC), inbox warmup strategy, mailbox ramp-up schedule, and sending limit setup. We make sure your emails land in the inbox before we launch sequences. More on our email deliverability service.

Buying Intent Topic Setup

We identify and activate the right Buying Intent topics in Apollo.io so you're reaching companies actively researching solutions like yours - not just cold contacts.

CRM and Integration Setup

Apollo.io connected to HubSpot, Salesforce, or your CRM of choice - with field mappings, stage triggers, and lead routing configured. We also set up Slack notifications and webhook-based automations as needed. More: Apollo.io CRM integration services.

Reporting and Tracking

Campaign dashboards, sequence performance tracking, and weekly reporting so you can see what's working. We set up Apollo.io's native reporting and connect to your BI tools if needed.

Team Training and Handoff

Recorded walkthroughs, written SOPs, and live training sessions so your team can manage and iterate on the system without needing us for every change.

How It Works

Our Setup Process

1

Discovery and Strategy

We start with a deep-dive session covering your ICP, historical customer data, competitive positioning, and outbound goals. This shapes every configuration decision.

2

Infrastructure and Deliverability

We configure your sending domains, authenticate your mailboxes, and begin the warmup process. Nothing launches until deliverability is solid.

3

Apollo.io Build

We configure the account: saved searches, personas, buying intent topics, sequences, templates, and integrations. All QA'd before any sending begins.

4

Launch and Optimize

We launch campaigns, monitor early performance, and iterate on copy, targeting, and timing in the first 30 days. You get weekly reporting on all key metrics.

5

Handoff and Training

We document everything and train your team. You leave with a fully operational Apollo.io instance and the knowledge to keep it running.

Results

What Clients Have Achieved

"$750K+ pipeline in the first six months"

SuccessHACKER built an Apollo.io instance with automated cold email outreach, HubSpot integration, and multiple lead data sources. Six-figure deals closed from outbound.

SuccessHACKER - Training and Development, 8 employees

"Skyrocketed meeting bookings"

Jolly dramatically increased meeting bookings after we revealed what was possible in Apollo.io with targeted personas and account-based plays they hadn't tried before.

Jolly - Marketing Services, 15 employees

Not on Apollo.io yet?

Start a free Apollo.io trial and we'll help you get it configured right.

Frequently Asked Questions

Do I need an Apollo.io account already? +

No. We can help you select the right Apollo.io plan and configure everything from scratch. If you already have an account, we audit the existing setup and rebuild what needs work.

How long does setup take? +

Typically 4-6 weeks from kickoff to first live campaign. Deliverability warmup is the longest step - we use that time to finalize targeting, copy, and Apollo.io configuration in parallel.

Do you write the email copy? +

Yes. Copywriting is included. We use Apollo.io AI Projects and custom GPTs to draft sequences based on your ICP, pain points, and messaging. You review and approve before anything goes live. For a broader look at the AI copy landscape, see our roundup of best AI copywriting tools for SaaS.

What happens after the setup is complete? +

You can continue with an ongoing management retainer - we handle weekly lead lists, sequence optimization, deliverability monitoring, and new campaign builds. Or we hand off to your team with full documentation and training. Most clients stay on for ongoing work. Our ongoing engagements typically roll into the Done-for-You Outbound System.

Can you work with our existing CRM? +

Yes. We configure Apollo.io to sync with HubSpot, Salesforce, Pipedrive, and other CRMs. Field mapping, stage triggers, and lead routing are all part of the setup.

Want Us to Run It Too?

This page is about getting Apollo.io built or rebuilt correctly. If you also want us managing the day-to-day (weekly lead lists, sequence optimization, campaign iteration, deliverability monitoring), see the Done-for-You Outbound System. Most setup engagements roll into ongoing management.

Ready to Build the Right Apollo.io Foundation?

Let's talk about your ICP, your current setup, and what a properly configured Apollo.io instance would do for your pipeline.

Get Started