Experienced. Strategic. Transparent.
GTM Works is a GTM systems consultancy. We design, build, and run AI-native outbound and GTM systems for B2B and SaaS companies - built on Apollo.io, with full transparency and no black boxes.
Jeremy Hurley
Founder, GTM Works
Two decades of sales and marketing experience across SaaS, professional services, and B2B companies of all sizes. I've run outbound programs, built sales teams, and led GTM strategy at companies ranging from early-stage startups to mid-market and enterprise.
I started GTM Works because I kept seeing the same problem: companies that had good products but couldn't generate consistent pipeline. The tools existed. The strategies were known. But most companies lacked the expertise to put it all together and make it work.
Apollo.io changed what's possible for B2B outbound - but only if you know how to use it well. Most companies use maybe 20% of what Apollo.io can do. We help you use the other 80%.
Background
- 20+ years in B2B sales and marketing
- Built and run outbound programs for SaaS and services companies
- Extensive hands-on experience with Apollo.io, HubSpot, Salesforce, and LinkedIn Sales Navigator
- Experience across early-stage startups, mid-market, and enterprise GTM motions
- Managed outbound for companies in 10+ verticals including SaaS, financial services, manufacturing, and professional services
What GTM Works Does
We design, build, and run AI-powered outbound and GTM systems for B2B companies. That means we don't just hand over a configuration document and wish you luck. We're actively involved in building the system, running the outreach, and optimizing based on results.
Strategy
ICP definition, persona development, messaging framework, sequence strategy, channel selection, and tool stack recommendation. We start with strategy so every execution decision has a clear rationale.
Setup
Apollo.io instance setup, CRM integration, email infrastructure, persona and saved search builds, sequence creation, workflow configuration, and deliverability testing. We build the system and test it before going live.
Execution
Ongoing campaign management, list building, sequence optimization, A/B testing, reply handling support, and reporting. We run the outbound engine so your team can focus on closing deals.
Optimization
Weekly and monthly reviews of sequence performance, deliverability metrics, reply rates, and pipeline contribution. We iterate on what's working and fix what isn't - continuously, not once a quarter.
Our Approach
No Black Boxes
You have full transparency into everything we build. Every sequence, every workflow, every automation - you can see it, access it, and own it. If we stop working together, you keep the entire system.
Built on Apollo.io, Designed Around Your ICP
Apollo.io is the foundation, but the system is built around your specific ideal customer profile, personas, and messaging. We don't apply generic templates. Every persona, saved search, and sequence is built for your specific go-to-market.
Long-Term Partnerships Over One-Time Projects
Outbound is not a "set it and forget it" motion. Copy needs to be updated. Sequences need to be tested. New signals need to be incorporated. Our best client relationships are ongoing - we're embedded in the GTM motion, not just parachuting in for a setup.
AI-Native from Day One
We build AI into the outbound system from the start - not as an afterthought. Apollo.io AI Powerups for personalization, custom AI agents for lead research, and Claude-powered enrichment workflows are standard parts of how we build, not optional add-ons.
Who We Work With
B2B SaaS Companies
From early-stage startups validating their first outbound motion to growth-stage SaaS scaling past product-market fit. We've worked with SaaS companies at every stage.
B2B Services Companies
Professional services, marketing agencies, consulting firms, and managed service providers that need a scalable outbound engine to generate consistent meetings and pipeline.
Technical Founders
Founders who are excellent at product but don't have the time or background to build and run outbound. We become the GTM partner so they can stay focused on what they do best.
Companies we've helped
Ready to work together?
Tell us about your GTM goals and we'll show you what's possible.
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