GTM Works - an Apollo.io Certified Agency Partner

A Complete Outbound Engine, Built and Run for You

Strategy, infrastructure, copywriting, deliverability, targeting, and weekly execution. We own it end-to-end so your team can focus on closing. Built for companies launching outbound or replacing a broken system.

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What's Included

Everything From Strategy to Booked Meetings

This is a full-service engagement - not consulting or advice. We own the execution. From defining your ICP to landing in the inbox to iterating on what's working, we handle it all with full transparency.

You keep full access and ownership of every tool, list, and campaign we build. No black boxes.

Built for These Situations

Launching Outbound for the First Time

You've got a product and customers, but no outbound system. We build it from scratch - tools, targeting, messaging, and execution - so you're generating pipeline in 4-6 weeks.

Replacing a Broken Outbound System

Your current approach isn't generating results. We audit what's broken - deliverability, targeting, copy, or all three - and rebuild it correctly with a clear plan for improvement. If you're evaluating platforms, see our comparison of Apollo.io, ZoomInfo, Clay, and Smartlead.

Technical Founders Without Sales Resources

You focus on product. We become your outbound team. No need to hire a full SDR - we handle prospecting, outreach, and pipeline generation while you stay focused on building.

Testing a New Market or ICP

Entering a new segment or validating a new product? We build the lists, write the messaging, run the campaigns, and report back on what resonates - before you commit to hiring.

Scaling Outbound Without Scaling Headcount

You want more pipeline without adding more reps. We use Apollo.io automation, AI tools, and multi-channel plays to scale outreach volume without proportionally scaling your team. See the playbook: Apollo.io workflow examples and website visitor identification for sales follow-up.

Modernizing a Manual Sales Process

Still prospecting manually or relying on inbound only? We introduce the right tools and automations to put your outbound on autopilot while keeping your team in control.

The Process

How We Build and Run Your Outbound System

Weeks 1-2: Strategy and Infrastructure

We define your ICP, identify target personas, select buying intent topics, and set up email sending infrastructure. Domains get configured and warmup begins. Copy drafts start in parallel.

Weeks 3-4: Apollo.io Build and Copy Review

We build your Apollo.io instance - saved searches, personas, sequences, and integrations. You review and approve all copy. Every variable gets QA'd before launch.

Weeks 5-6: Launch and Early Optimization

Campaigns go live. We monitor deliverability daily, track reply rates, and adjust targeting and copy based on early data. Weekly reporting starts from day one.

Month 2 and Beyond: Ongoing Management

Weekly lead list refreshes, sequence A/B testing, new campaign builds, deliverability monitoring, and monthly strategy reviews. The system gets sharper every month.

The Stack

Tools We Build Your System On

We use best-in-class tools and configure them to work together. No proprietary lock-in - you own every account and every seat.

Apollo.io HeyReach ZapMail RB2B Claude n8n HubSpot Salesforce

Results

What Clients Have Achieved

7-figure pipeline from scratch

Symmetry Corporate Finance brought outbound infrastructure in-house with GTM Works. We built their complete Apollo.io instance with a custom scoring model, and now they have a steady stream of meetings and a 7-figure pipeline.

Symmetry Corporate Finance - M&A Advisory, 5 employees

$750K+ pipeline, six-figure closed deals

SuccessHACKER built their entire outbound motion with GTM Works - Apollo.io setup, cold email sequences, HubSpot integration, and multiple lead data sources. Significant revenue in the first year.

SuccessHACKER - Training and Development, 8 employees

Frequently Asked Questions

What's the typical monthly investment? +

Engagements vary based on scope - number of campaigns, channels, and integration complexity. View our pricing page for plan details, or contact us to discuss what fits your goals and budget.

How quickly will we see results? +

Most clients see early replies and interest in weeks 5-6 after campaigns launch. Booked meetings typically start flowing in month 2. Timeline depends on your ICP, deal cycle length, and target market responsiveness to cold outreach. The first 4-6 weeks are almost entirely deliverability warmup - nothing sends cold until inbox placement is solid.

How involved do I need to be? +

Strategy calls during setup (2-3 hours in week one), copy reviews before launch, and a monthly strategy review. After that, we run autonomously and surface anything that needs your attention. You can be as hands-on or hands-off as you prefer.

Do I own the Apollo.io account and all the data? +

Yes. Always. Your Apollo.io account, your contacts, your sequences, your templates. We work inside your accounts - we never hold data hostage or use proprietary systems you can't access. If we ever part ways, you keep everything.

What industries do you work with? +

Primarily B2B - SaaS companies, professional services, financial services, technology consultants, and other B2B service businesses. We've worked with companies across dozens of verticals. What matters most is that you sell B2B and have a clear ICP we can target.

Just Need Apollo.io Set Up Right?

This page is about running the full outbound motion for you. If you already have an internal team and just need Apollo.io built or rebuilt correctly, see Apollo.io Strategy and Setup.

Ready to Build Your Outbound System?

Let's talk about your ICP, your goals, and what a well-built outbound engine would do for your pipeline.

Get Started

Still exploring?

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