LinkedIn Outreach - Fully Managed and Built for Results
We build and run LinkedIn outreach campaigns using HeyReach and Apollo.io data. Targeting, connection requests, follow-up sequences, A/B testing, and lead list management - entirely done for you.
LinkedIn That Works Without You Running It
LinkedIn outreach works - when it's done right. The problem is most teams either skip it entirely or run it manually without a real system. We build the campaigns, write the copy, manage the lead lists, and optimize week over week.
We use HeyReach for campaign automation and Apollo.io for data - so targeting is precise, lists are fresh, and every sequence is built around your ICP and messaging goals. Deep dive: Apollo.io + LinkedIn automation with HeyReach.
What's Included
- HeyReach campaign setup and configuration
- LinkedIn sender account setup and workspace configuration
- Apollo.io list building for each campaign
- Connection request copy with A/B variants
- Follow-up message sequences (3-step)
- Fallback message configuration
- Weekly lead list refreshes from Apollo.io
- Reply monitoring and routing
- Campaign performance reporting
- Ongoing copy optimization
How Our LinkedIn Outreach System Works
Build the Target List
We use Apollo.io to build precise contact lists - right titles, right companies, right employee size, right geography. Lists are refreshed weekly to keep outreach fresh and avoid sending to the same contacts repeatedly.
Write and Configure the Campaign
We write the connection request and follow-up messages, set up A/B variants when the brief calls for it, configure fallbacks, and build the campaign in HeyReach. Every step gets verified before launch.
Launch, Monitor, and Optimize
Campaigns run continuously. We monitor acceptance rates, reply rates, and connection quality. Copy gets updated based on what's working, and new campaigns get built as targeting evolves.
Standard LinkedIn Sequence
Step 1
Connection Request
Personalized connection request with first name variable and custom message. 300 character limit. A/B variants when provided. Fallback message required.
Wait
3 Days After Acceptance
No action if connection not accepted. If accepted, wait 3 days before the first follow-up to let the connection settle naturally.
Step 2
Follow-Up 1
First follow-up message after acceptance. Under 75 words. Personalized with first name. Value-focused with a soft call to action. Fallback required.
Wait
5 Days After Message 1
If no reply, wait 5 days. If they replied, the sequence ends and a human takes over the conversation.
Step 3
Follow-Up 2
Final message to non-responders. Under 50 words. Direct and low-friction. A different angle from message 1. Fallback required.
Built on HeyReach and Apollo.io
We use HeyReach for LinkedIn campaign automation and Apollo.io for precise, continuously refreshed contact lists. Both tools are connected to your accounts - you own everything.
HeyReach
LinkedIn outreach automation platform with multi-sender support, A/B testing, fallback messages, and campaign-level analytics. Accessed through the GTM Works white-label at social.gtmworks.ai.
Apollo.io
Contact and company data platform for building precise LinkedIn lead lists. We use Apollo.io's people search with personas, saved searches, and buying intent to source the right contacts for each campaign.
Frequently Asked Questions
For most campaigns, a standard LinkedIn account connected to HeyReach is sufficient. Sales Navigator can improve targeting in some cases - we'll advise on whether it makes sense for your use case.
We follow safe sending limits and best practices to minimize restriction risk. HeyReach is built with LinkedIn safety in mind. We start with conservative volumes and scale carefully. No approach is zero-risk, but with proper configuration the risk is very low.
Yes - and it's often better together. Running LinkedIn outreach and cold email to the same audience increases touchpoints and reply rates. We coordinate both channels so messaging is consistent and you're not overwhelming the same contacts.
LinkedIn limits vary by account age and activity. Typically, new accounts start at 20-30 connection requests per day and can scale up over time. We configure HeyReach to stay within safe limits for each sender account.
We do. Connection requests, follow-up messages, A/B variants, and fallbacks are all written by us based on your ICP, positioning, and campaign goals. You review and approve before anything goes live.
Ready to Add LinkedIn to Your Outbound Mix?
Let's talk about your target audience and what a managed LinkedIn outreach program would look like for your business.
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