GTM Works - an Apollo.io Certified Agency Partner

Automated LinkedIn Outreach That Runs From Your Apollo.io

You already built your lists, sequences, and targeting in Apollo.io. We turn them into LinkedIn campaigns - and run the whole engine: contacts flow to LinkedIn, replies and connections flow back to Apollo.io, and weekly refills mean campaigns never silently run dry.

Get Started Book a free onboarding call →
New to LinkedIn automation

Start here

We provide and run the LinkedIn workspace, powered by HeyReach and synced with your Apollo.io.

See pricing → Already on HeyReach

We plug into yours

Keep your HeyReach workspace. We connect it to Apollo.io and run it. Same price.

Get started → Already on Dripify

Keep Dripify

We connect Dripify to Apollo.io and run your campaigns.

Dripify integration → Already on Expandi

Keep Expandi

We connect Expandi to Apollo.io and run your campaigns.

Expandi integration → Already on Waalaxy

Keep Waalaxy

We connect Waalaxy to Apollo.io and run your campaigns.

Waalaxy integration →
One Simple Price

$249/mo first LinkedIn seat - $99/mo each additional

No onboarding fee. No contracts. Cancel anytime. Up to 5 seats and 3 campaign builds a month included. Need more? Contact us for enterprise pricing.

  • No starting from scratch - campaigns build from your existing Apollo.io lists, sequences, and targeting
  • We provide and manage your LinkedIn sending workspace
  • Replies and accepted connections written back to Apollo.io automatically
  • Weekly refills from your Apollo.io lists - campaigns never stop because they ran out of contacts
  • Every campaign reviewed by us before it sends - you approve everything before it goes live
  • Hard safety cap: 20 connection requests per seat per day

Requires your own Apollo.io account (Pro plan or higher for API access), billed by Apollo.io. Don't have it yet? Sign up here.

We recommend LinkedIn Premium Career or higher for each sender. It's LinkedIn's lowest-cost Premium plan, and it lets every connection request carry your personal note. A standard LinkedIn account works too, but it can add a note to only 3 requests a month, so the rest go out without one.

Your Pace

Onboard Yourself, or Let Us Drive

Set up in about 5 minutes: connect Apollo.io, pick your audience from what you already have, approve the messages. Get as far as you want on your own - some teams go all the way. Wherever you stop, we pick it up with you, at no extra cost.

Start setup Prefer to do it together? Book a free onboarding call →
What We Do

LinkedIn That Works Without You Running It

LinkedIn outreach works - when it's done right. The problem is most teams either skip it entirely or run it manually without a real system. We build the campaigns, write the copy, manage the lead lists, and optimize week over week.

We pair a dedicated, managed LinkedIn automation workspace, powered by HeyReach, with Apollo.io data - so targeting is precise, lists stay fresh, and every sequence is built around your ICP and messaging goals. Already running your own LinkedIn tool? We can work with that too. On Dripify? See the Dripify Apollo.io integration. On Expandi? See the Apollo.io Expandi integration. On Waalaxy? See the Apollo.io Waalaxy integration. Want to see under the hood? Here's the full build-it-yourself tutorial.

What's Included

  • LinkedIn campaign setup and configuration
  • LinkedIn sender account setup and workspace configuration
  • Apollo.io list building for each campaign
  • Connection request copy with A/B variants
  • Follow-up message sequences (3-step)
  • Fallback message configuration
  • Weekly lead list refreshes from Apollo.io
  • Reply monitoring and routing
  • Apollo.io Reply Triage (early access): replies worth answering on your Apollo.io sequences are checked every 15 minutes and sent to your inbox. The rest come in one morning digest, with one click to act on each in Apollo.io
  • Campaign performance reporting
  • Ongoing copy optimization
The System

How Our Apollo.io LinkedIn Automation Works

01

Build the Target List

We use Apollo.io to build precise contact lists - right titles, right companies, right employee size, right geography. Lists are refreshed weekly to keep outreach fresh and avoid sending to the same contacts repeatedly.

02

Write and Configure the Campaign

We write the connection request and follow-up messages, set up A/B variants when the brief calls for it, configure fallbacks, and build the campaign in your sending workspace. Every step gets verified before launch.

03

Launch, Monitor, and Optimize

Campaigns run continuously. Replies and accepted connections write back to Apollo.io automatically, so your CRM stays the source of truth. We monitor acceptance and reply rates, update copy based on what's working, and build new campaigns as targeting evolves.

The Loop

One Continuous Cycle - Both Systems Always in Sync

Campaigns are built from Apollo.io, refilled weekly, and everything that happens on LinkedIn flows back - so your CRM stays the source of truth and reply-aware workflows can stop cold outreach the moment someone responds.

Apollo.io your system of record ✓ Contact lists, sequences, targeting ✓ LinkedIn reply messages are appended to the contact record ✓ Accepted connections tracked in lists ✓ Workflows stop cold email on reply LinkedIn Campaigns your managed sending workspace ✓ Connection requests within limits ✓ 3-step follow-up sequences ✓ Hard cap: 20 requests/seat/day ✓ A/B variants and fallbacks Weekly refills fresh contacts flow in - campaigns never run dry Continuous write-back accepted connections and replies sync to Apollo.io runs every week, reviewed by us
Campaign Structure

Standard LinkedIn Sequence

Step 1

Connection Request

Personalized connection request with first name variable and custom message. 300 character limit. A/B variants when provided. Fallback message required.

Wait

3 Days After Acceptance

No action if connection not accepted. If accepted, wait 3 days before the first follow-up to let the connection settle naturally.

Step 2

Follow-Up 1

First follow-up message after acceptance. Under 75 words. Personalized with first name. Value-focused with a soft call to action. Fallback required.

Wait

5 Days After Message 1

If no reply, wait 5 days. If they replied, the sequence ends and a human takes over the conversation.

Step 3

Follow-Up 2

Final message to non-responders. Under 50 words. Direct and low-friction. A different angle from message 1. Fallback required.

The Stack

Built on Apollo.io + Managed LinkedIn Automation

Apollo.io is your system of record; we provide and manage the LinkedIn automation layer on top of it. Everything is connected to your accounts - you own the data. Already using LinkedIn automation? We can work with that too - tell us what you're running.

LinkedIn Automation Workspace

A dedicated sending workspace powered by HeyReach, with multi-sender support, A/B testing, fallback messages, and campaign-level analytics - provided, configured, and managed by us under the GTM Works white label.

Apollo.io

Contact and company data platform for building precise LinkedIn lead lists. We use Apollo.io's people search with personas, saved searches, and buying intent to source the right contacts for each campaign.

Frequently Asked Questions

Do I need a LinkedIn Sales Navigator account? +

No. A standard LinkedIn account works. We recommend LinkedIn Premium Career or higher: it's LinkedIn's lowest-cost Premium plan, and it lets every connection request carry your personal note. A standard account can add a note to only 3 requests a month, so the rest go out without one.

Is LinkedIn outreach safe from account restrictions? +

We follow safe sending limits and best practices to minimize restriction risk. Our sending workspace is built with LinkedIn safety in mind, and every account runs under a hard cap of 20 connection requests per day. No approach is zero-risk, but with proper configuration the risk is very low.

Can LinkedIn outreach run alongside cold email? +

Yes - and it's often better together. Running LinkedIn outreach and cold email to the same audience increases touchpoints and reply rates. We coordinate both channels so messaging is consistent and you're not overwhelming the same contacts.

How many connections can I send per day? +

We cap sending at 20 connection requests per seat per day - a hard limit, applied to every account. It keeps acceptance rates healthy and LinkedIn restriction risk low, and it does not scale up over time.

Who writes the messages? +

We do. Connection requests, follow-up messages, A/B variants, and fallbacks are all written by us based on your ICP, positioning, and campaign goals. You review and approve before anything goes live.

Related Reading

Ready to Add LinkedIn to Your Outbound Mix?

Start setup yourself in about 5 minutes, or talk to us first - either way, your Apollo.io does the heavy lifting.

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Still exploring?

See Pricing →See Case Studies →See the Done-for-You Outbound System →