Your GTM Playbook, Built Into Claude.
You bring the strategy and the ideas. We build them into AI engines for outbound, inbound and reply handling, inside your own Claude setup. Your accounts, your code, your system. We stay on to keep it sharp.
Claude for GTM, Done With You
You know your buyers, your angles and what has worked. Claude for GTM turns that into a system: engines that research every account, write the outreach, read every reply and route the warm ones, on a schedule, without a person pushing each step.
Most teams know Claude can do this. Few have the hours to build it, wire it to their CRM and keep it working as their market and tools change. That is the part we take on.
It is your system. Your team works in it every day, and we keep it tuned each month. We run our own outbound the same way.
What You Get
- Your strategy, ICP and ideas, built into working engines
- Running on a schedule in your own accounts, not on our servers
- Claude skills your whole team can use day to day
- A monthly retainer that keeps every engine tuned and working
- A clean handoff whenever you want to run it yourself
Claude for Sales, Marketing and RevOps: Pick Your Engines
Every plan is built from engines like these, in the order that pays off fastest for you. Most teams start with one and add more as it works. Each engine builds on the setup the last one put in place.
Outbound
Finds accounts that match your ICP, researches each company and contact, writes outreach tied to what it found and enrolls them in email and LinkedIn sequences.
Signals
Watches hiring, job changes, reviews, communities and your own data for buying triggers, then acts while the timing is right. See the Custom AI Lead Engine.
Reply Handling
Reads every reply, sorts it and lines up the next step. Unsubscribes, wrong person and left the company take one click. Warm replies go straight to the rep.
Inbound
Researches every form fill and demo request, scores fit and routes it to the right rep with a short brief before the first call.
CRM Hygiene
Finds duplicates, dead records and records owned by reps who left, on a schedule, and cleans up what you approve.
Reporting
A weekly report for the manager and a scoped one for each rep: reply rates, warm replies and what changed.
How a Claude for GTM Build Works
Your Strategy, Mapped
We take your ICP, angles and ideas, map how your team sells and rank what should run on Claude first. The first engine is the one that pays off fastest.
Your Claude, Set Up Right
Your Claude workspace and Anthropic API account are in your company name. You invite us in. We connect your CRM and sales tools and load the skills your team will use.
Build and Test
We build the engine in your code repository and run it on real data. You review sample output before anything goes live.
Run and Tune
The engine runs on a schedule in your cloud account. On the monthly retainer we watch results, tune targeting and prompts, fix what breaks and add the next engine when you are ready.
In-House When You Want
When your team is ready to own the day-to-day, you remove our access. Nothing moves. The engines keep running.
You Own It. We Build It and Keep It Running.
Everything is in your company's name from day one. Nothing runs on our servers or on anyone's laptop.
Your Claude Workspace
A Claude Team or Enterprise workspace your company owns and pays for. Your team works in it with shared skills. We join as an invited admin.
Your Anthropic API Account
The automated engines run on your own API account and key. You see every dollar of usage directly.
Your Code and Hosting
The code, prompts and schedules live in your GitHub and run in your cloud account. We work there as collaborators.
Your Data and Tools
Your CRM, your data sources, your mailboxes, your LinkedIn tool. The engines connect to what you already have.
No Lock-In
Swap any data source or tool and the engines keep working. Built headless, with no table to maintain. Clay vs Apollo.io + Claude.
Cost Control at Volume
Claude handles research and judgment. Bulk sorting runs on low-cost models. How we classify thousands of companies for cents.
Built for B2B Teams That Want More Pipeline, Not More Headcount
Founders and Small Teams
Solo founders, solo sellers and small sales teams with a real business and a real budget. Big enough to need steady pipeline, small enough to move fast.
Teams That Tried Claude and Got Stuck
You have seen what Claude can do and built a few prompts. Connecting it to your CRM and running it every day is where it stalled. We take it from there.
Sales Leaders Growing Without New Hires
Your reps spend hours on research, list building and reply sorting. The engines do that work so reps spend their time in conversations.
Apollo.io Teams
Already on Apollo.io? The engines use your saved searches, lists and sequences. See what Claude finds first with a free Apollo.io audit from Claude.
Not a fit: large sales orgs with procurement cycles, security reviews and a stack of ten connected systems, or anyone looking for an hourly Claude help desk.
Running Sales and Outbound in ChatGPT?
Moving your GTM work from ChatGPT to Claude is a common way in. Custom GPTs for prospect research, prompts for cold email copy, ICP and persona notes, lead lists: we port them over with you. ChatGPT writes a handover file of your sales playbook, and it becomes Claude skills connected to your CRM, Apollo.io and LinkedIn tool. You don't start from scratch, and you stop copying and pasting between tabs.
No Sales Tools in Place Yet?
We recommend and set up what fits your budget, in your name: Apollo.io for data and email sequences, HeyReach for LinkedIn, sending domains and mailboxes, and your CRM. The engines plug into whatever you choose.
What a Typical Engagement Costs
Your price comes out of your plan. These are the starting points, so you know the size of it before we talk.
Setup
- Covers your first month
- Claude workspace and accounts set up in your name
- Your first engine built, tested and live
Monthly
- Every engine run, watched and tuned
- Fixes when a tool or data source changes
- New engines added as your plan grows
Your Plan
- Which engines, in what order
- Lighter engines cost less than core ones
- 3-month minimum, then month to month
Your Claude seats and API usage are billed to you directly by Anthropic. Tool setup (Apollo.io, LinkedIn, email infrastructure) is priced separately on the pricing page.
Claude for GTM: Frequently Asked Questions
Claude for GTM is our done-with-you service. We take your strategy and ideas and build them into fully automated AI engines for outbound, inbound and reply handling, on Claude, inside accounts your company owns. A monthly retainer keeps them tuned, and you can take that in-house at any time.
Claude researches every account and contact, judges fit against your ICP, writes the outreach, sorts the replies and routes the warm ones to the right rep. The engines run on a schedule, so the work happens whether or not anyone opens Claude that day. Your reps also get the same skills inside your Claude workspace for their own day-to-day work.
Yes. The inbound engine researches every form fill and demo request, scores fit and sends it to the right rep with a short brief. Engines are modular, so you can start with outbound, inbound or reply handling and add the others later.
Done with you. The strategy, the ideas and the decisions are yours. We do the building, the wiring and the monthly upkeep, in accounts your company owns. It is Claude GTM consulting that ends in a working system, not a slide deck, and it is never an hourly help desk.
Your team uses Claude through a Team or Enterprise workspace in your company name, and we join it as an invited admin. The automated engines run on your own Anthropic API account, which is billed separately. If you have neither yet, you sign up and we set everything up.
Yes. Many sales teams start in ChatGPT: a GPT for prospect research, one for cold email copy, a project full of ICP notes. ChatGPT writes a handover file of that playbook: your ICP and personas, your messaging and voice, the prompts that work and the lists you use. We turn it into Claude skills connected to your CRM, Apollo.io and LinkedIn tool, so the work runs on its own instead of being copied and pasted between tabs.
No. If you already use Apollo.io, the engines use it for data and sequences, and we are an Apollo.io Certified Agency Partner. If you do not, we build on the CRM, data and sending tools you already have.
A typical engagement starts at $4,500 for setup, which covers your first month, then from $1,499 a month from month two. The exact price comes out of your plan: which engines, in what order. Lighter engines like reply handling and reporting cost less than core ones like outbound. The minimum is 3 months, setup month included, then month to month. Your Claude seats and API usage are billed to you directly by Anthropic.
No. We build on Claude only. If your team works in ChatGPT today, we move that work over to Claude with you, so nothing you built is lost.
Yes. Everything already lives in your accounts, so taking it in-house means removing our access. The engines keep running and nothing has to move.
No. GTM Works is an independent firm. Claude is made by Anthropic, and we build on it every day for our own outbound and for clients.
Related Reading
- Custom AI Lead Engine - signal engines built on Claude
- Clay vs Apollo.io + Claude - why we build headless
- Jev for GTM - low-cost classification at volume
- GTM Stack Consolidation - cut the tool bill first
Get Your Claude for GTM Plan
Three questions. They take a few minutes, and they tell us most of what we need to know.
You will get a yes and a time for a discovery call, or an honest no.
Jeremy writes back
He reads your answers and looks at your site. You get a yes and a time to talk, or an honest no.
A discovery call
How you sell today, where AI fits, and which tools it has to work with.
Your plan
A written plan: which engines, in what order, and what it costs. You decide, and the build starts from there.