Consolidate your outbound stack. Cut the bill. Keep the pipeline.
ZoomInfo at $22K. Outreach at $8K. Clearbit, 6sense, SalesLoft, a dialer, two cold email tools, a Clay seat nobody remembers buying. Small teams are paying $40K+ a year for infrastructure that Apollo.io now does under one login for a fraction of the cost. We rebuild your outbound operation on Apollo, keep your CRM, and cut the bill.
The legacy outbound stack is falling apart
For a decade, outbound got built in layers. Data was one company. Sequencing was another. Enrichment, intent, dialer, cold email infrastructure, LinkedIn automation, each one a separate tool with a separate contract and a separate login. Every layer became a billion dollar company charging enterprise prices.
AI is collapsing those layers. The research step, the personalization step, the messaging step, the reply handling step, all of it is getting absorbed into workflows that cost a fraction of what the legacy tools charge. The mid-market buyer who was never going to get ROI on a $30K data tool finally has real options.
The tools themselves are consolidating too. Apollo.io now does data, sequencing, dialer, LinkedIn, intent signals, and email infrastructure under one login. It is not better than ZoomInfo at data. It is not better than Outreach at sequencing. It does not need to be. It needs to be good enough at both, under one login, at a tenth of the price.
For small and mid-market teams, that is the entire play.
Behind the thinking
This walkthrough breaks down the consolidation logic with real screenshots of the stack replacements we make most often. Recorded about a year ago so pricing has moved, but the pattern still holds.
What consolidation actually looks like
We rebuild your outbound operation on Apollo.io as the core platform. Data, sequencing, dialer, LinkedIn automation, intent signals, one login. Your CRM stays. HubSpot, Salesforce, Pipedrive, we integrate Apollo into what you already own.
Where Apollo hits its ceiling, we layer in specialists. HeyReach for serious LinkedIn volume. Smartlead or Instantly for high-volume cold email infrastructure when you need it. Claude for AI personalization at scale. Everything else gets cut.
What we rebuild
Data and targeting
We port your ICP into Apollo.io, build the saved searches and lists, and verify data quality against your existing ZoomInfo or Clearbit exports so you know exactly what you are getting.
Sequencing and cadences
Your Outreach or SalesLoft sequences get rewritten for Apollo.io, with AI personalization built in from day one instead of bolted on.
Email infrastructure
Domains, mailboxes, DNS, warm-up, ramp-up. The full build, not just Apollo.io's defaults. More on our email deliverability service.
LinkedIn automation
HeyReach integrated with Apollo.io for multi-channel plays. Detail: LinkedIn Managed Outreach.
CRM integration
Apollo.io to HubSpot or Salesforce, bidirectional, with the field mapping and automation your team actually needs. Detail: Apollo.io CRM Integration Services.
AI-powered personalization
Claude for research, messaging, and replies. AI-native, not AI-bolted-on. Detail: Custom AI Lead Engine.
Handoff and training
Your team runs it. We document everything so you own the system and are never dependent on us to make changes.
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Start your Apollo.io trial →Two audiences, same answer
Small to mid-market, staring at renewal math
Teams paying $30K+ a year across ZoomInfo, Outreach, SalesLoft, Clearbit, 6sense, Clay, Smartlead, Instantly, or any combination of the above. Sales teams that have shrunk or stopped growing. Founders and RevOps leaders who are staring at a renewal and doing the math.
Founders and early-stage teams building GTM from scratch
You are looking at the outbound tool landscape and it is overwhelming. ZoomInfo, Outreach, Clearbit, Clay, Smartlead, fifteen products that each claim to be essential and each cost $10K a year. You do not need any of them yet. Start with Apollo.io, learn the motion, and layer in specialists only when you outgrow it. Most teams never do.
Enterprise teams already deep in the stack
Enterprise teams where fifteen reps live inside Outreach every day and the deep features actually get used. You are not the 70%. Do not let us talk you out of the stack that works for you.
Three phases, roughly three months to full ownership
Month one, discovery and setup
We audit your existing stack, map your data, build Apollo.io from the ground up, and set up email infrastructure.
Month two, migration and launch
Sequences go live, CRM integration ships, and your team gets trained.
Month three onward, optimization retainer
We run the system with you until your team owns it fully. Performance, deliverability, messaging, all tuned in.
Pricing is custom based on stack complexity and team size. Book a call and we will scope it.
Frequently Asked Questions
Not always. ZoomInfo has deeper coverage in some segments, Apollo.io has better coverage in others. We benchmark your specific ICP against both before you commit. For most SMB and mid-market ICPs, the delta is not worth $20K a year.
We rewrite them for Apollo.io and improve them. Nothing gets lost.
Yes. Apollo.io integrates with both. Your CRM stays.
Your data is yours. We document everything so you are not locked in.
Two months for setup and migration, then ongoing optimization.