Free tools built from real outbound programs, not theory. Use them to pressure-test assumptions, set realistic expectations, and build smarter before you spend.
Model email + LinkedIn outbound pipeline and revenue. Includes realistic warmup ramp, working-day sends, sales cycle lag, and multi-channel boost math.
Score your current outbound program across 6 dimensions: infrastructure, targeting, messaging, sequences, tooling, and reporting. Get a gap analysis and prioritized fix list.
Verify SPF, DKIM, and DMARC records, check MX blacklists, and validate your sending domain setup before you start a cold email campaign.
An interactive checklist covering everything from ICP and contact filters to sequence setup, deliverability config, and CRM integration. See what's done and what's missing.
Define your ICP, personas, and buying signals using a structured framework. Outputs a targeting brief ready to plug into Apollo.io or pass to a copywriter.
These tools come out of real GTM programs we've built and run for SaaS companies, M&A advisories, industrial services firms, and B2B companies across dozens of verticals. The numbers and frameworks reflect what we've actually seen work (and fail) in the field.
If you want help turning these models into a real outbound system, GTM Works designs and runs full outbound programs built on Apollo.io and HeyReach, from infrastructure through managed campaigns.
