GTM Works Pricing

Outbound and GTM services, built on Apollo.io.

Every engagement starts with the right diagnosis. Whether you need a quick expert review or a full AI-powered outbound system, here's how we work and what it costs.

Apollo.io Audits and Diagnostics

Already running outbound but not seeing results? Start here. All calls are recorded screen shares -- we can jump into your Apollo.io instance, build workflows, fix sequences, and make live changes during the session. All audit fees are credited toward any setup engagement.

$199

One-time payment

Apollo.io diagnostic

A focused strategy session for teams that want fast answers on what's not working.

Brief review of your setup ahead of the call (with Apollo.io access)
30-45 minute recorded strategy session
Live screen share -- we can jump in and make changes on the spot
Clear assessment of what's working and what isn't
Two paths forward: full audit or done-for-you quote

$199 credit toward any setup engagement.

Book now

$499

One-time payment

Email deliverability audit

For companies landing in spam or seeing open rates drop. We find what's broken and tell you how to fix it.

Domain blacklist checks
DNS record review (SPF, DKIM, DMARC)
Open and click tracking assessment
Spam trigger and content review
Mailbox volume and rotation review
Written roadmap with prioritized fixes
Recorded 30-minute walkthrough call

$499 credit toward any setup engagement.

Full details on the deliverability audit page Get the audit

Most comprehensive

$999

One-time payment

Apollo.io audit + roadmap

Full review of your Apollo.io instance with a written action plan. Includes deliverability as part of the full picture.

Recorded discovery call with live screen share into your Apollo.io instance
Full review of sequences, targeting, and messaging
Deliverability and sending settings review
Workflows, AI power-ups, and account/contact stages
CRM integration assessment
Apollo.io data source utilization review
Written audit report with prioritized recommendations
Recorded 30-minute roadmap walkthrough call

$999 credit toward any setup engagement.

Full details on the Apollo.io audit page Get the audit

Apollo.io Full Builds + Ongoing Management

For companies ready to build or rebuild their outbound system. Setup fee covers the build. Ongoing management keeps it running and optimized. Both are part of the same engagement.

$4,500 setup

+ $999/mo ongoing management

Apollo.io Setup

A complete outbound engine built from scratch on Apollo.io, delivered and running in 2-3 weeks.

ICP and persona development
Messaging and email sequences
Domain and inbox configuration
Workflow automation
Basic website visitor ID
Basic Apollo.io AI Research setup
Basic account and contact scoring
CRM integration (Hubspot or Salesforce)
Playbooks, dashboards, documentation
Recorded bi-weekly calls during ongoing management

Ongoing management begins after setup. Setup fee required.

Get started

Most advanced

Starts at $10,000 setup

+ $2,000/mo ongoing management

AI Signal-Powered GTM Build

An intelligent outbound system where signals and AI do the targeting and prioritization work -- not just static lists.

Everything in Apollo.io Setup, plus:
Advanced multi-source signal integration (Dealfront, Bombora, Leadsift, RB2B)
Advanced Apollo.io AI Research for account prioritization and personalization
Advanced account and contact scoring models
AI-powered personalization variables in sequences
LinkedIn outreach via HeyReach from day one
Full CRM build-out with custom fields, stages, and deal flow
SDR and sales team training call + recorded playbook
Recorded weekly calls + monthly training during ongoing management

Custom scoped. Contact us for a quote. Setup fee required.

Contact for pricing

Add-ons

LinkedIn managed outreach

$399/mo

first seat -- $199/mo each additional

Targeted outreach from your real LinkedIn profile, loaded with contacts from your Apollo.io lists. Light-touch, TOS-safe approach run in the background.

Learn more

Email infrastructure setup

$1,500

2-month engagement

Net-new domain, mailbox, DNS, warm-up, and ramp-up setup. Connected to Apollo.io or Smartlead. Includes monitoring through first month of live sending.

Learn more

Not sure where to start?

If you're exploring a full setup or have a more complex situation, reach out and we'll figure out the right starting point together.

Get in touch