How to Set Up Apollo.io Website Visitor ID - Part 1

What is Website Visitor ID?

Apollo.io’s Website Visitor ID feature lets you identify which accounts are visiting your website, then use Apollo.io’s Plays, Personas, and Sequences to find and contact the right people at those organizations.

The key advantages include:

Website visitors already know who you are
They are showing buying intent by engaging with your site
You can prioritize outreach based on which pages they visit
Automated follow-up happens without waiting for a form submission

Previously, this kind of functionality required third-party tools like Clearbit or Dealfront combined with integrations through HubSpot or Zapier. Now it is built directly into Apollo.io.

Step 1: Add Your Domain in Apollo.io

Navigate to Settings then Prospecting then Website Visitors
Enter your domain information
Review the setup screen showing connection status

Step 2: Configure Conditional Logic

Apollo.io lets you differentiate between high-intent and low-intent pages. For example, you might designate /services/apollo-io-strategy-and-setup as a high-value page since visitors to a service page are showing genuine interest in consulting, while general blog traffic represents lower-intent browsing.

This distinction matters because it lets you trigger different workflows depending on how deep into your site a visitor goes.

Step 3: Install the Tracking Script

Apollo.io provides installation options for various platforms:

Webflow: Insert the script into the <head> tag via site settings
Google Tag Manager: Add as a new tag
WordPress or other CMS: Place in the site header

After publishing your site with the script active, Apollo.io will confirm the connection.

Step 4: Verify the Setup

Once the tracking script is running:

Test the connection within Apollo.io
Domain status should update to “Connected”
Apollo.io begins identifying visiting accounts

Why This Matters

Website Visitor ID enables you to:

Recognize high-value accounts engaging with your site
Segment visitors by page intent
Trigger automated Apollo.io Plays to identify decision-makers
Craft outreach messaging informed by what they viewed

This bridges the gap between inbound website traffic and outbound prospecting - turning anonymous visitors into actionable leads.

What Comes Next

Setup is just four steps: add your domain, define high-intent pages, install the tracking script, and verify the connection.

Part 2 covers how to take the visitor data and build automated workflows - including account prioritization, workflow configuration, and launching targeted outreach sequences.

Want us to build this for you? See our First-Party Signal-Based Outreach service or browse more Apollo.io workflow examples.