SuccessHACKER
San Carlos, CA, USA
$750K+ Pipeline and Six-Figure Closed Deals From a Dedicated Outbound Motion
At a Glance
Industry
Training and Development (customer success training)
Size
8 employees
Country
USA
Services
Apollo.io Setup, Email Infrastructure, HubSpot Integration, Full Done-for-You
Timeframe
12+ month engagement
Status
Taken in-house
The Challenge
SuccessHACKER had tried outbound, but they were running it through HubSpot. HubSpot is a great CRM, but it’s not built for outbound at any real scale, and they weren’t getting results. Email deliverability was shaky and list building was thin.
They had a second, more interesting problem: a strong freemium base and a land-and-expand model. A lot of their customers looked like one or two seats inside much bigger companies, a Dropbox-style footprint. The real pipeline opportunity was finding the broader buying committees inside those accounts and moving them onto enterprise plans with more seats, more features, and longer contracts.
What We Built
- Dedicated Apollo.io instance built for outbound, not retrofitted from a CRM
- Full cold email infrastructure with domain setup, warmup, and deliverability monitoring
- Two-way HubSpot integration with the new Apollo.io instance, so sequences and reporting stayed connected to the existing CRM
- Segmentation logic to separate prospects into the right motion: new logo outbound, freemium upsell, and enterprise expansion into accounts with existing users
- Persona and title targeting to reach the broader buying committees inside accounts where SuccessHACKER already had a foothold
- Website visitor ID layered in to catch high-intent activity from both existing accounts and new prospects
- Ongoing sequence optimization, weekly lead list management, and campaign iteration
Results
- $750K+ in pipeline generated
- Multiple six-figure closed deals
- 62 open opportunities at peak
- Expansion deals pulled from accounts where SuccessHACKER already had a small footprint, turning one-seat users into larger enterprise engagements
- 12+ month engagement, handed off to the internal team once the motion was stable
Related Services
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