My Property Pros
Potters Bar, England
25+ Warm Replies a Month, Routed to the Right Franchise Territory
At a Glance
Industry
Commercial Exterior Cleaning Franchise
Size
National franchise network
Country
United Kingdom
Services
Apollo.io Setup, Email + LinkedIn Outbound, CRM Territory Routing, Done-for-You Management
Timeframe
Live in 30 days, warm replies at scale by day 60
Status
Taken in-house
The Challenge
My Property Pros is the UK’s first national exterior cleaning franchise: roof cleaning, soft washing, pressure washing, gutter maintenance, and commercial exterior cleaning delivered by franchisees across the country.
Commercial work in this space is won through direct outreach. But individual franchisees are operators, not marketers - none of them were running outbound, and HQ had no central engine feeding them. The franchise model added a constraint most lead agencies can’t handle: every lead had to go to the right franchisee, in the right territory, without stepping on anyone’s service area.
The Approach
We spent the first month understanding their world: the messaging, the account targeting, the personas, and the segments, each with its own call to action. Then we built the engine - email and LinkedIn outbound wired back into their CRM, with lead routing mapped by county to each franchisee’s territory.
HQ funded the program centrally. Their SDR worked the warm replies, booked the appointments, and passed the opportunities out to the network. By month two, the system was delivering 25+ warm replies a month.
When they were ready, they took the whole thing in-house. That’s not a footnote - it’s the model. We build the system in your accounts, on your data, with full transparency. You can have us run it forever, or take the keys whenever you want. My Property Pros took the keys.
What We Built
- A complete outbound system inside their own instance: their data, their domains, their infrastructure. Fully transparent, and theirs to keep.
- Email and LinkedIn running as one motion, both channels feeding one pipeline in their CRM
- Territory-aware lead routing by county, so every reply landed with the franchisee who actually covers that service area
- Account targeting, personas, and segment-specific messaging built in the first month: commercial property decision-makers, split into segments with distinct calls to action
- A centrally funded program: HQ runs one engine, franchisees receive the leads
Results
- 25+ warm email and LinkedIn replies per month by month two, scaling from there
- Warm replies nurtured into pipeline by their internal SDR, who booked the appointments and passed leads to franchisees
- Closed business for the network generated directly from the program
- The system runs in-house today. They own it end to end, which was the point.
Related Services
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