Insightera (Marketo)
B2B Martech SaaS - 25 employees - Tel Aviv, Israel
First US direct deals to acquisition in < 6 months
The Challenge
Worked closely with founders of one of the first B2B marketing personalization platforms as they were moving to the US and closing a $5M Series A. Leveraged CMO network and B2B marketing knowledge to set up initial meetings with enterprise customers. Quarterbacked deals with $30K average ARR for first US SaaS customers. Acquired within 6 months by Marketo for $20M.
Company Snapshot
Industry: B2B Martech SaaS Location: Tel Aviv, Israel Company size: 25
Key Takeaway
GTM Works partners with B2B and SaaS companies like Insightera (Marketo) to design and run the outbound systems that drive real pipeline, built on Apollo.io and a modern GTM stack. If you are facing a similar challenge, reach out.
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