ProgrammableWeb (Mulesoft/Salesforce)
B2B Publishing - San Francisco, CA
Python Scripting and Cold Outreach for leads, $100K+ ARR
The Challenge
ProgrammableWeb is the web’s oldest and largest API Directory, a media property owned by SaaS vendor Mulesoft (now Salesforce). One tactic that was efficient and effective was to build a Python script to scrape company mentions and links to inform a personalized, relevant and timely automated cold out reach sequence. Using Snov.io (data/lead info), marketing automation (Quickmail.io), and booking (Calendly) software, the result was an automated pipeline of 50+ monthly warm leads and booked calls.
Company Snapshot
Industry: B2B Publishing Location: San Francisco, CA Company size: <10
Key Takeaway
GTM Works partners with B2B and SaaS companies like ProgrammableWeb (Mulesoft/Salesforce) to design and run the outbound systems that drive real pipeline, built on Apollo.io and a modern GTM stack. If you are facing a similar challenge, reach out.
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GTM Works designs and runs outbound systems built on Apollo.io for B2B SaaS companies.
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