GTM Works - an Apollo.io Certified Agency Partner 
Centercode
Laguna Hills, CA, USA
Revamped Outbound Across Apollo.io and LinkedIn for an Established SaaS Team
Apollo.io SetupLinkedIn OutreachFull Done-for-You
Get Results Like These At a Glance
Industry
SaaS / Product Testing (beta test management)
Size
50 employees
Country
USA
Services
Apollo.io Setup, LinkedIn Outreach, ICP and Persona Mapping, Content Mapping, Full Done-for-You
Timeframe
Ongoing
Status
Active
The Challenge
Centercode is an established SaaS company with 10+ years in market and a small SDR team. They came to us with limited existing outbound. What was there wasn’t producing, and the foundational work hadn’t really been done: no tight ICP, no clear persona mapping, no content mapping to the buyer journey.
They needed the motion built correctly from the foundation up, not just a sequence or two bolted on to what they already had.
What We Built
- Fresh ICP mapping grounded in Centercode's best-fit customers and use cases
- Persona buildout covering product, engineering, and QA decision-makers (the people who actually own beta testing programs)
- Content mapping so the right messaging and assets hit the right persona at the right stage
- Full Apollo.io rebuild: saved searches, personas, sequences, intent signals, and reporting
- LinkedIn automation layered in across the team, which ended up being a major channel for them
- Ongoing sequence and campaign iteration across both channels
Results
- Strong traction on LinkedIn, which became a standout channel
- Apollo.io-driven email outbound producing meetings with product and engineering decision-makers
- Foundational ICP, persona, and content work that Centercode can build on beyond the outbound motion itself
- Ongoing engagement
Related Services
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